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The Paddy Irishman Project Shortlisted for 3 Gerety Awards

The Paddy Irishman Project is a photography series challenging preconceived notions around the name Paddy. Photographer and filmmaker Ross O’Callaghan photographed men named Paddy, Patrick or Pat from all walks of life, aiming to capture what it’s like to be Irish and male in contemporary Ireland.

“The series captures 50 Paddies diverse in age, background, ethnicity and sexuality.  This new narrative, exploring identity on the island of Ireland, is told through their stories.” – The Paddy Irishman Project

‘Paddy Irishman’ Photography Exhibition Takes New York City by Storm Throughout St. Patrick’s Week | LBBOnline

The Paddy Irishman project – in pictures | World news | The Guardian

Paddyirishmanproject (@paddyirishmanproject) • Instagram photos and videos


O’Callaghan was invited by the NYC Department of Transportation ARTerventions program and the Grand Central Partnership to exhibit in NYC.

From March 15-22, 2023 large prints of the work were displayed in Pershing Square Plaza in NYC as part of the St. Patrick’s Day festivities. SmallCorp worked with The Paddy Irishman Project to create structures suitable for displaying large photographic prints, outside in a public place. Grand Central Partnership – the custodians of Pershing Square – required that the plinths left no trace when removed. Our weighted bespoke plinths were designed to withstand the weather and the heavy traffic in the square, and no harm was done to the pavers in Pershing Square.

Gerety Awards

We are thrilled to learn that the project has been shortlisted for the following 3 Gerety Awards (winners announced in September).

Integrated: Communication

Integrated: Experience

Craft: Photography

The Gerety Awards is a global advertising award judged by an all-female panel. Scores are attained across the board of international juries. The award recognizes the best work for the year.